Starting your own business can be the most satisfying and profitable thing you’ll ever do, but it can also be a risky endeavor. The best way to minimize risks and maximize the rewards of entrepreneurship is to ask yourself the hard questions before handing up your “Open for Business” sign. You answers should clarify whether…
Author: Cory Brown
TEN STRATEGIES TO IMPROVE YOUR BOTTOM LINE
Successful small business owners are always thinking about how to increase their earnings. When times are tough, every little bit of extra cash helps. And when things are going well, a healthy bottom line can enable you to build up an emergency fund, or even expand your business. Here are some strategies to consider if…
22 Types of Marketing Strategies for B2B Companies
A marketing strategy is your team’s plan for grabbing the attention of your target audience and converting them into clients or customers. With people’s interests and popular fads constantly changing, it can be a struggle to find new strategies that are interesting and effective. It helps to know what types of strategies are available and…
Traditional Marketing
Some tactics stand the test of time. These 13 types of traditional marketing build the foundation for many companies’ strategies. 1. Brand Marketing Brand marketing is the idea of creating a brand — a feeling, a practice, and a relationship — and then using it to express what your organization represents. Think of a brand as the messages, feelings,…
Key elements of a successful marketing strategy
There are several elements to consider when you are developing your marketing strategy. Segmentation Your existing and potential customers fall into particular groups or segments, characterized by their ‘needs’. Identifying these groups and their needs through market research and market reports, and then addressing those needs more successfully than your competitors, should be one of…
5 REASONS TO CREATE A MARKETING STRATEGY
Every business should have a marketing strategy, no exceptions Marketing results don’t just happen by chance. Creating a strategy ensures you’re targeting the right people, with relevant content that appeals to them. The more time you spend creating a clear strategy, the more opportunities you create to sell. Why is a marketing strategy important? Put…
How to create a marketing strategy for small businesses
Whether your business advertises through local flyer campaigns or online content, you need a good marketing strategy to grow your business. Discover how to create a marketing strategy for your small business that’s focused, effective and measurable in this guide by Counting up. We’ll discuss: How to keep your marketing focused How to plan a…
How to Develop a Marketing Strategy
Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to achieve them. As specialists in content…
5 Tips for Developing Your Sales and Marketing Strategy
A proper sales and marketing strategy involves more than just running some ads and cold-calling a list of prospects. Developing the right strategy is a process that requires research to discover who your prime sales prospects are, what motivates their purchasing, and how your firm fits in the marketplace. The data your research provides is…
The Importance of Safety for Travelers
You will agree that the world has indeed become smaller in recent times, as many would like to believe. Technology has played a large part in this, with planes now flying to far-off continents and towards various corners of the earth. The Internet, too, has made exploring the world a possibility for many adventurous souls…