The effectiveness of your marketing plan depends on your organization and how well your business performs as a team. A marketing plan template can help you outline the path to success. Your marketing plan should reach every facet of your company, from the mailroom to the boardroom, as every employee is a major touchpoint in…

With technology creating colossal opportunities for marketing, there are still some fundamental or basic tenets to marketing that seem to be getting lost in the translation today. The Drum looked at some of the most important factors in a strong marketing strategy that have stood the test of time. They are the following. 1. Determine…

We’re all in this together… We want you to know that we empathize. 2020 got off to a rocky start, but now that we’re almost over the hump, it’s time to prepare for your future. North Carolina, along with other states, is poised to reopen in phases. It is imperative, now more than ever, to get…

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business. Your marketing strategy affects the way you run your business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning…

Tips From Current Marketing Influencers 1. Create delightful products and practice smart marketing. Apple’s advertising would not only help create one of history’s most successful companies, but it would also change the traditional marketing strategy as we know it. Through its Super Bowl ad, series of “Think Different” ads, “Get a Mac” campaign, and unmissable product unveilings, its overall cool…

Ready to spread the word about your business? We’ve rounded up eight marketing ideas for small businesses to get you started on your journey. This content was last updated 18 March 2021. If you’re running your own business, chances are you either are already or will need to do some marketing. It’s a great big…

On March 18, a new Building Bridges blog series was launched to share solutions from other communities and highlight key interventions in response to the COVID-19 pandemic. Last week’s blog post focused on how communities evaluate and report performance on the housing instability and homelessness services system in response to COVID-19. In response to COVID-19, communities across the United…

Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit because of COVID-19. Early on, grocery stores were left with empty shelves while restaurants were like ghost towns. “It’s a unique opportunity…

Starting a business for the first time and worried about failure? Give your new enterprise the best chance of success with these top business tips, the best advice I’ve collated from other entrepreneurs and developed from my own experience of more than 20 years of having “been there and done that” as a small business…

Why is Blue Corona the best SEO company in Charlotte? Let me tell you a true story: I remember one specific client who came to us after a particularly bad breakup with an SEO agency. It was awful. The company’s previous SEO company wouldn’t release any historical data, wouldn’t give us access to their Facebook…