There are several elements to consider when you are developing your marketing strategy. Segmentation Your existing and potential customers fall into particular groups or segments, characterized by their ‘needs’. Identifying these groups and their needs through market research and market reports, and then addressing those needs more successfully than your competitors, should be one of…

Every business should have a marketing strategy, no exceptions Marketing results don’t just happen by chance. Creating a strategy ensures you’re targeting the right people, with relevant content that appeals to them. The more time you spend creating a clear strategy, the more opportunities you create to sell. Why is a marketing strategy important? Put…

Whether your business advertises through local flyer campaigns or online content, you need a good marketing strategy to grow your business. Discover how to create a marketing strategy for your small business that’s focused, effective and measurable in this guide by Counting up. We’ll discuss: How to keep your marketing focused How to plan a…

Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to achieve them. As specialists in content…

A proper sales and marketing strategy involves more than just running some ads and cold-calling a list of prospects. Developing the right strategy is a process that requires research to discover who your prime sales prospects are, what motivates their purchasing, and how your firm fits in the marketplace. The data your research provides is…

You will agree that the world has indeed become smaller in recent times, as many would like to believe. Technology has played a large part in this, with planes now flying to far-off continents and towards various corners of the earth. The Internet, too, has made exploring the world a possibility for many adventurous souls…

Deemed as the largest city in its state, Charlotte, NC is also the third fastest-growing city in the country. Charlotte is regarded among the top places in America when it comes to finding jobs, starting new businesses, and/or pursuing careers. As the 17th largest city in America to date, there’s a huge customer base for various small businesses….

We believe that traveling around the world shouldn’t be hard: it’s actually something everyone should be able to do at least once in their lives. Whether you choose to spend a few years or just a couple months traveling this beautiful planet, it’s important to see what’s out there. It’s up to you to make…

Travel can be an exciting, eye-opening experience. It’s easy to get caught up in the thrill of adventure. But don’t forget about travel security and safety considerations while you’re abroad. Follow these 7 travel safety tips to help you take a trip that’s memorable for all the right reasons. 1. Do your research Get to…

North Carolina’s largest city, in the southwestern part of the state, was named in honor of the wife of King George II, Charlotte of Mecklenburg. Its modern city center, known as Uptown, is where you’ll find several of the city’s major museums, as well as shopping and dining. Along with celebrating the New South in…