gBest Western International believes that ethical business practices are critical to building the trust and loyalty that lead to lasting success. The vision of Best Western International is to lead the hospitality industry in superior customer care. We strive to provide the highest levels of service to Best Western® hotels and to their guests with…

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. GETTY Developing a marketing plan for your company ensures you have a strategy to reach your target customers and provides a structured approach for tackling marketing implementation. As a chief marketing officer (CMO) or marketing leader, it…

To help ease some of that uncertainty, we’ve created this guide that’ll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Let’s dive into the critical components of a complete marketing strategy in 2021, followed by some examples for further inspiration. The Importance of Customer-Driven Marketing Strategy Steps A robust…

The effectiveness of your marketing plan depends on your organization and how well your business performs as a team. A marketing plan template can help you outline the path to success. Your marketing plan should reach every facet of your company, from the mailroom to the boardroom, as every employee is a major touchpoint in…

With technology creating colossal opportunities for marketing, there are still some fundamental or basic tenets to marketing that seem to be getting lost in the translation today. The Drum looked at some of the most important factors in a strong marketing strategy that have stood the test of time. They are the following. 1. Determine…

We’re all in this together… We want you to know that we empathize. 2020 got off to a rocky start, but now that we’re almost over the hump, it’s time to prepare for your future. North Carolina, along with other states, is poised to reopen in phases. It is imperative, now more than ever, to get…

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business. Your marketing strategy affects the way you run your business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning…

Tips From Current Marketing Influencers 1. Create delightful products and practice smart marketing. Apple’s advertising would not only help create one of history’s most successful companies, but it would also change the traditional marketing strategy as we know it. Through its Super Bowl ad, series of “Think Different” ads, “Get a Mac” campaign, and unmissable product unveilings, its overall cool…

Ready to spread the word about your business? We’ve rounded up eight marketing ideas for small businesses to get you started on your journey. This content was last updated 18 March 2021. If you’re running your own business, chances are you either are already or will need to do some marketing. It’s a great big…

On March 18, a new Building Bridges blog series was launched to share solutions from other communities and highlight key interventions in response to the COVID-19 pandemic. Last week’s blog post focused on how communities evaluate and report performance on the housing instability and homelessness services system in response to COVID-19. In response to COVID-19, communities across the United…